TravelShades successfully launched this January

3d product design development strategy consultants TravelShades successfully launched this January

TravelShades successfully launched this January

Four years ago, Norfolk farmer, Tim Flaxman approached us asking for help with his revolutionary new invention. He had suffered from debilitating motion sickness his whole life which stopped him from being able to travel on any form of transport including by car unless he was driving.

After the initial brief and numerous meetings with Tim, we learnt everything about the type of customer who required TravelShades. With Tim’s vision and our determination we set out to guarantee TravelShades would be stylish, functional and on-trend.

TravelShades look like sunglasses and work by simplifying the visual signals to the brain. The product is safe for use by adults and children when used in accordance with the instructions,  independent controlled tests by Leeds Beckett University Retail Institute found that 89% of motion sickness sufferers felt better wearing TravelShades.

We helped Tim manage the project and develop three unisex designs for TravelShades. The Classic Original, the Horizon Original and the Junior Horizon. The Horizon model offers the benefit of fitting over prescription glasses whilst also being smart and modern. The Classic Original has an attractive timeless feel to them. Also available are the LowLight versions which have lenses with no tint and a light mirror coating which are suitable for use in low light conditions. TravelShades are approved for use by both Mr Nigel Kirkpatrick, Consultant Ophthalmologist and Professor Paul Marks, Consultant Neurosurgeon.

We rigorously tested the designs, varied the lenses, the frames and of course the colour! Once a detailed CAD file was created, we 3D printed prototypes in-house to safeguard against any flaws. Once finalised, a vacuum casting was created to show potential corporate clients, this was made to look and feel as close to the final product to deliver a true sense of what TravelShades could offer. We led Tim through our signature 4-step process: ‘iDiscover, iDefine, iDevelop, iImplement.’ This simplified, cost-effective process granted Tim a continual visualisation of each step of his dream becoming a reality.

Travel sickness affects a third of people, even in mild circumstances (such as being on a boat in calm water) but this figure can rise to almost 66 per cent in more severe conditions. TravelShades are about to launch and the first batch is currently in production. It’s especially exciting for us to see something which is going to make a difference to people’s lives that we played a crucial role in designing. Whilst TravelShades provide relief for most people, they may not help everyone, so they come with a no-quibble money-back 30 day guarantee. Hopefully though, you will be one of the 9 in 10 for who TravelShades provide effective relief from motion sickness.

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