The concept design stage of any product design process is most important; it sets the agenda and delivers ‘the vision’. Using the information from our client’s brief, and our innovation evaluation, we explore various areas and generate a mix of different concept ideas.
We start the product design and development process with quick hand drawn sketching which explores form, function, colour and ergonomic interaction, creating a flow of ideas to instantly evaluate against one another.
There are often two elements within the concept design phase of our product design service. Firstly, we provide our clients with an array of options and ideas, all with differing features, styles or functions. Using these as inspiration, we then work with our client to choose certain elements to explore further and refine into a design solution that will form the basis of the finished product.
We actively encourage you the customer to look at, choose and get involved with the product design process, to ensure the best possible design is achieved to meet your expectations.
Concept generation is at the heart of every project and is therefore an essential design service for your product which you will need with 90% of projects.