product research & strategy


Product research and strategy is so important in product design.  A company whose product does not solve a problem, meet consumer needs or does not add value will not last long in the marketplace.

Deciding which direction to take a design, often proves one of the greatest hurdles in product development.

3di carry out research and get to know you as a client and your business, evaluate the opportunities that are available within the target market. From there, various forms, styles and concepts are generated.

Through targeted research and analysis, we will gain a thorough understanding of the factors that will deliver success for your project and your business.