Launching products within the civil engineering industry can be very challenging in terms of market acceptance and providing something truly innovative. Steve Willis, the companies founder had an idea that was not only new to the industry but also eligible to be patented. A headwall is a standard civil industry product that is traditionally manufactured using wooden shuttering and takes as long as 15 days to construct. The new concept would minimise the time drastically to less than 3 hours and as a result reduce cost.