Avidity Science

Supplier of high-quality laboratory water purification equipment

The Design Challenge

Avidity Science, manufacture, install, commission, service and maintain a comprehensive range of water purification systems.  As an established distributor of laboratory equipment to school, hospitals and laboratories, Avidity Science wanted to commission their own branded range to the market.  3di Consulting’s design brief was to assist in the development of the new range of equipment called the PURO™ and PICO™, from concept to manufacture.  These provide reverse osmosis and deionised water purification for the laboratory market.

The Design Solution

Working closely with both Directors, the design specification was established. This included 3 tank sizes and the design of a main central unit, capable of being constructed into a range of control units. The development stages were continuously reviewed by the Quality Manager and technical development team to advance onto a successful product launch.


  • Research and analysis into the laboratory equipment market.
  • Concept sketching and computer-generated renders.
  • Collaboration with the technical department on internal layout of components
  • Supply of fully engineered prototypes for testing.
  • Introduction to external suppliers for manufacture.
  • Project management assistance for first production run.
  • Animated storyboard user guides.

Learn more about Avidity’s water purification systems here