01 Jun Trends driving innovative design | 2018
The world we live in is increasingly data driven, but it’s important to remember that data isn’t the sole driver for change. Trends have always been a major catalyst influencing the direction of almost every industry.
The creative sector, in particular industrial design, have always understood the importance of keeping a close eye on trends. Unsurprisingly, they lay the foundation that influence the course for consumer purchasing behavior. Keeping up with the pace trends morph seems to be an endless and arduous task for SME’s. But it really needn’t be so taxing!
Any businesses with products in the marketplace needn’t fear change. Embracing the trends that directly influence one’s product portfolio is a natural progression towards a long-lasting relationship with your target market and wider audience.
Below, we’ve summarised 4 trends in 2018 that are influencing innovative design:
Ethical decision making
Going above and beyond for your customers and the concerns they share isn’t optional anymore. In fact, consumers will actively seek out products that align with their beliefs and aspirations whilst also making a contribution to the greater good.
Corporate social responsibility (CSR) is a common organisational policy integrated into a business model to ensure compliance with regulatory procedures and engages in actions that appear to further social good, beyond the interests of the business.”
CSR has transformed over the years and now affects businesses at every level, in particular materials selection, new product development, and manufacture.
The Slow Movement
Currently, in the field of product design, behavior change and design for slow-change (slow design) are hot topics.
“Slow design is timeless and made to last, done thoughtfully, with intent and with care for our planet.”
The ultimate goal of a designer should be to create products that are understandable and at the same time provide the opportunity for discovery.
This phenomenon takes into consideration the usage of a wide range of materials, social factors and the short and long-term implications of the design. Whilst slow design is not currently used en masse. It is adopted by companies who are looking to create a deeper, more meaningful connection with consumers through usage of their products.
‘Less screen, makes it clean’
Consumers are becoming ‘turned off’ by the plague of screen time. Nobody wants to spend every waking moment staring at a screen or feeling the itch to stare into a screen.
In fact, this movement is gaining some serious momentum as designers are exploring new, exciting ways in which consumers can interact with a product.
“Augmented reality, virtual reality, and voice user interfaces (VUIs) will edge closer into the purview of designers. As a result of virtual and augmented reality’s dimensionality, constructs motion, light and depth will become more frequently used interface affordances.”
“Societies cravings for less, and calmer lifestyles point towards products that are more simplistic in design – not overly complicated, flashy, or complex, but rather intuitive and unassuming; and with an emphasis on high-quality material types, finished and timeless looks.”
As the technology incorporated in everyday products improves and evolves, user experience (UX) begins to play a more central role in engaging a consumer. A users experience kickstarts with the form of the product.
Consumers are looking for a modern, primitive design which aligns with societal and tech trends. An emphasis on designing with clean lines, minimalist shapes and quality materials. Whilst consumers are looking for something simplistic in design, they are looking for products , made from high-quality, durable, and sustainable material types – to be kept for years to come.