JT Red

Category
Consumer

Project Info

Key Points

  • Brand and design meetings
  • Concept sketches and CAD renders
  • High quality renders used for the trade show
  • Product renders for sales and marketing literature
  • Fully engineered solutions for injection moulding
  • 3D prototypes
  • Sourcing and liaising with manufacturers in the UK

Project Summary

We love working with new and creative brands and JT RED is just one of those! They had identified a gap in the market for a sports and fitness fragrance brand, but needed an iconic bottle design to head up the campaign launch at the premier trade show at the NEC in 2013. The bottle had to be taken from concept to production CAD within 10 weeks, which is tight, especially when the client was traveling the World!

Solution

Concept designs were produced with markers and after 16 designs were sketched and tuned, one form was taken to full detailed CAD. Our client was very focused on details so features such as the hinge, closing action and feel were key.

3D prints allowed him to approve the design and final CAD files were produced allowing final models to be made for the successful show launch.

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