Gregory Bonner Hale (GBH)

Category
Display / Brand

Project Info

Key Points

  • Internal design style meetings
  • Fully engineered solutions for pulp forming
  • Use and understanding of pulp eco material
  • In house 3Di 3D printing of sample CAD designs
  • Liaising with Far East manufacturer

Project Summary

The Puma phone has great green credentials and the strong brand campaign needed eco friendly packaging. GBH, the brand agency in charge of the Puma phone user interface and marketing channels, approached 3Di for our CAD expertise to produce the internal pulp card pack with a creative and stylish twist!

Solution

Using the style guide from GBH, we worked closely with them and the Far East packaging manufacturers to create not only a solution that kept the design integrity for the campaign, but also a design that could be manufactured to the desired quality and consistency needed for its use.

The pack won a Design Week award.

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