Armitage Pet Care


Project Info

Key Points

  • Internal marketing and production meetings
  • Concept hand sketch and CAD concepts
  • Fully engineered solutions for injection moulding and wire fabrication
  • 3D Printed models
  • Toolmaker sourcing
  • Liaising with manufacturers in UK and Far East

Project Summary

Armitage Pet Care is one of the UK’s largest British manufacturers in pet care products and carries the Royal warrant! We have been working with them over the last 3 years and have on going design projects. Our first range of products was the redesign of the small animal housing, a core part of the Armitage retail range.


Working with the Armitage marketing and production teams, it was clear that the designs had to work in all departments right from the start! Key criteria such as shot weights, material selection, wire fold down top, large retail customers and tight lead times, all contributed to an aggressive design schedule!

The design project included all parts from the main tray, shelves, house and a wide range of animal tubes, which were all injection moulded and the fold flat wire top.

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