All 3Di projects begin with the discovery stage. It’s where we initiate the process of finding the right design and manufacturing solutions for you and, importantly, your audience.

The discovery stage is all about learning. During this part of the process, we immerse ourselves in your brand, your business and your customers’ journey. This ensures we completely understand the context we are working in. Collaboration is key and listening is essential as we make sure we have a full grasp of your requirements and your market.

Then comes the other essential part of the discovery stage: knowledge building. This phase of product development is about pooling our resources to establish what we already know, and what we need to find out. We apply our tried-and-tested user research processes to identify existing problems in the market and uncover opportunities. This provides the insight and inspiration we need to move forward with your design and enter the definition phase.

By adding our own design and manufacturing expertise into the mix, we can create the right solutions for any given project. Between your team and ours, we will begin to lay solid foundations for a successful project.

Discovering Design Potential

The discovery phase is characterised by a number of important processes. We will take you through them step-by-step, adapting our methods to suit your business and design idea.

A typical discovery phase might include:

  • Initial discussions
  • Design and planning meetings
  • Concept design
  • Market research and idea evaluation
  • Hand-drawn sketches
  • Manufacturing considerations

As experienced design consultants, we work as a true partnership with you. We want you to think of us as your off-site, in-house design team – always approachable, always proactive and always results focused. Together, we will find the right design solutions.

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