Following the discovery stage, your project will now move into the definition phase. This is where your ideas really begin to take shape and solid plans are put in place to ensure the future success of your design.
The definition stage synthesises all the findings from the discovery stage. We work to establish how exactly we can capitalise on your ideas and make the most of the opportunities we have already identified together, finding the most impactful solutions for your business. By prioritising the steps we need to take, we will ensure the entire design process stays on track and within budget.
This stage of the design process also allows us to identify any obstacles or challenges we could face and find solutions for them. Planning projects in this way will help to avoid unforeseen delays in bringing your product to market.
As with the discovery stage, we work closely with you and your internal teams during the project definition process. All decisions and plans are tested against your business objectives to make sure they will fulfil your aims. This allows us to create a comprehensive final brief that takes everything into consideration.
Developing your Opportunities
The definition stage is where we put together a strategic plan of action for your project. We will draw on all the previous knowledge we have gained in order to take your project to the next level.
The definition phase will often involve the following:
- Creating a full brief
- Planning meetings with internal marketing and production teams
- Concept design
- Strategy meetings
- Hand-drawn sketches
- Manufacturing planning
We will ensure that your project incorporates your brand values and fulfils your strategic aims. The products we design create unique value for businesses and surpass customers’ expectations. To find out more, get in touch with us today.