The concept design stage starts the design process.
Initially, the idea is evaluated, to ensure that it is unique and innovative. We carry out research, get to know the client and their business and evaluate the opportunities that are available within the target market. From there, various forms, styles and concepts are produced as a range of ideas.
The initial hand drawn sketches create a flow of ideas, thinking about how it looks, how it could potentially be made and with ergonomic consideration, how it could be used.
Showing a selection of the design features and details at this stage progresses the design brief and specification required.
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