Do you remember seeing these funny inventions from the nineties? I don’t think they ever caught on do you?

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A book Olly found really useful whilst with us on his work experience was ‘Sketching’ by Koos Eissen & Roselien Steur. Sketching is a powerful tool for communicating to fellow designers, engineers and clients. We suggest any other budding students purchase a copy.

Eissen & Steur have also written a successor: both are available on Amazon: Purchase Here

‘Sketching the Basics starts with the white sheet of paper or the empty screen and explains the rudiments of learning to draw both clearly and comprehensively, using step by step illustrations, examples and strategies. The chapters in the book cover the most important decisions you’ll have to take as a sketcher and discuss the problems you will have as a starter. With clear exercises, examples and clear explanations. Sketching: The Basics is the long awaited successor to the international bestseller Sketching by Koos Eissen and Roselien Steur. This book explains the basic sketching techniques and decisions more in depth then the previous book and provides much more step-by-step example drawings, which makes it even more suitable for students and professionals who want to become better sketchers.

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Dave Vogler Editor of Fuel Your Product Design online blog and forum has written a great article on the 4 F’s in Product Design. First Impression, Form, Function and Fashion. Dave looks closely at the impact of colour within these four areas. Its a great insight into the finaly stages of product development and how important it is to get the colour choice right! For instance RED can mean ‘passion’ & ‘attention’ but also ‘danger’ & ‘irritation’. Do we read too muhc into colour? or is it just a matter of style and taste?

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To raise our business profile as professional product design consultants within Northamptonshire, we have recently become members of Northamptonshire Chamber of Commerce.  We look forward to meeting other members at forthcoming Networking events and developing closer business relationships with local companies by offering our skills and experience in producing cost effective and innovative product design solutions.

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Please come and meet the 3di product designers on Stand C10 at PDM10 (Plastics Design & Moulding exhibition) which is being held at The Telford International Centre, Telford, Shropshire from Tuesday 18th – Thursday 20th May 2010, where we will demonstrate our product design services.

You can register online using the following link:

PDM Event Register Here

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