Case Study

CLIENT: Armitage

Overview

3di were briefed to review Armitage’s entry level hamster homes and offer ways in which it can be improved upon to create a new range of hamster homes for 2011 / 2012. The resulting hamster cages feature an innovative flat pack wirework top which reduces shipping costs, playful styling features and two brand new vibrant colour palettes. The new products; Genus 100, 200 and Natro 200 which all fall under the Rotastak brand are the next generation of small animal hamster cages. The products have gone into stores just in time for Christmas and early review it that they have been well received.