30 Jan Innovation. An essential process to make a priority
Innovation is pointless” – said no one ever!
Today innovation is everywhere, you really cannot escape it! This process of transformation and change is crucial for an organisation to maintain success. Apple and Dyson are flawless examples of how drive towards innovation has helped solidify their position as market leaders.
A common misconception is that innovation is solely driven by discovery. Whilst discovery is an important catalyst, technology, procedure, markets and people complete this process.
The business world is in awe of the creative approach to innovation. They often forget the complex process in the background allowing idea generation to shine. At 3Di we have simplified this process to remove error, improve efficiency and most importantly reduce costs for our clients.
Innovation creates and adds value to a brand. This means solving problems and providing for unmet needs, absolutely essential when keeping a business afloat. In a crowded marketplace, the need to maintain a distinguishing edge is a must! Innovation plays an important role not only for large firms, but also for SMEs.
An amazing example of how continuous improvement and innovation helped a large firm increase sales is the addition of Prime to Amazon. The Prime membership started off with faster shipping which was irresistible to consumers living a hectic lifestyle. Amazon then started adding extra services to Prime, a range of series and films were now on offer, then free photo storage, a music service and finally free kindle E book rentals to kindle devices! By adding Prime, Amazon added value that you simply can’t refuse. Prime cemented loyalty in a way that traditional loyalty schemes could only dream of.
Want to know what the end result was?
“Consumer intelligence research partners estimates that typical Prime customer almost spends twice as much as the non-Prime customer” (zdnet.com 2016)
When we think of the word innovation here is what springs to mind:
- Game changer
If you’re still unsure how innovating with 3Di will help you prosper during 2017, tell us your problem and we will be in touch.