The consumer sector incorporates all products that are designed directly for the general public. This sector will largely consist of products designed for the B2C marketplace, which consumers will buy directly. It can also include products that consumers will interact with in a commercial environment, such as product displays and rides for children.
Design for consumers requires a number of unique considerations. We are highly experienced product designers and have carried out many projects with a consumer focus, making us the ideal consultants to guide you through the process. We have worked with a range of people to bring their consumer-based ideas to fruition, from individual inventors through to leading international brands.
These are some of the key reasons why our designs succeed in the consumer sector:
Consumer-focused processes. We solve real problems with our designs, focusing on what the consumer wants and needs.
Market research. We talk directly to consumers to find out their opinions and gain relevant feedback.
End user targeting. We consider the design’s practicalities from the end user’s point of view, taking into account the environment the product will be used in.
We can offer you advice and industry insights throughout the design process. We know what a product needs to make it succeed in the consumer marketplace and will assist in the selection of appropriate materials and appealing colour schemes. We address all aspects of the design process with a clear B2C focus.